★★★★★ The 5-Star Guarantee Manifesto

HARD NEW YORK™ by Maxwell Alexander

At HARD NEW YORK, we don’t play the emotionally abusive customer review game that props up the tech monopolies while crushing independent creators. The algorithmic gods of Silicon Valley feed on outrage — they reward negativity, amplify hate, and exploit human psychology for clicks.

They pretend to “help consumers make informed choices,” but what they actually do is weaponize engagement. They promote the three nastiest comments while burying the thousand voices of satisfaction and joy, because anger makes users stay longer — and staying longer means profit.

This is how they’ve destroyed millions of small businesses across America: feeding the trolls, glorifying the one-star, and leaving consumers stranded in a wasteland of cheap, soulless, mass-produced junk from corporate monopolies that don’t care about you, your mind, your health, or your humanity.

We Refuse to Participate in That Abuse.

HARD NEW YORK exists as a rebellion against the machine.
We don’t buy fake stars, and we don’t play by rigged systems.

Every product here has been created, curated, and personally tested by our founder, Maxwell Alexander — a designer, photographer, fitness coach, and men’s health and mental health advocate who lives by the same principles he builds this brand on.

If Maxwell wouldn’t use it on his own body, wear it, hang it on his wall, or take it on a photoshoot — it’s not sold here. Period.

That’s our 5-Star Guarantee: not a gimmick, not an algorithm — a human promise.

You’re Not a Number.

If you’re looking for validation from the same monopolies that turned creativity into clickbait and trust into data, you’re in the wrong place.
Go play their game. Become another entry in their spreadsheet.

But if you believe in authenticity, integrity, and the artistry of real human creation — welcome home.

Every HARD NEW YORK product is a 5-Star Product.
Because it’s not for everyone — it’s for those who still value the truth in craftsmanship, wellness, and rebellion.