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HARD NEW YORK

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Hard New York

HARD NEW YORK – Confidence You Can Wear™

Hard New York is a queer-owned lifestyle brand celebrating style, confidence, and unapologetic self-expression. Featuring fine art and pop art prints by artist and activist Maxwell Alexander, our collections merge streetwear, art, and culture into bold statements of individuality and pride. From expressive apparel to conversation-starting accessories, every piece is designed to inspire confidence, spark dialogue, and celebrate the freedom to be yourself.

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HARD NEW YORK
167 Madison Avenue,
Ste 205 #517
New York, NY 10016

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