Savage Style: The Full Look from “The Coach” Series by Maxwell Alexander
When fashion, art, and queer strength collide, the result is more than a campaign—it’s a cultural statement. The latest release from HARD NEW YORK features artist and model Maxwell Alexander in The Coach, a fine art photo series that redefines sensuality, masculinity, and self-expression.
This is not just a look. It’s a layered story about erotic power, visual muscle, and the transformation of everyday essentials into iconic queer fashion.
Below, we break down every piece featured in the artwork and show you how to own this energy in your own life.
The Art Print: The Coach ft. HARD NEW YORK
Printed on museum-grade canvas, The Coach is both a fashion photograph and a timeless fine art statement. Part of a larger series by Maxwell Alexander, this piece explores the male form through the lens of queer desire and ancient athletic ideals. It’s sensual, sculptural, and unapologetically homoerotic.
This is wall art for those who refuse to be subtle. Perfect for studios, bedrooms, or anywhere you want the mood to hit harder.
The Boxer Briefs: Savage Mode – Men’s Boxer Briefs
This isn’t just underwear—it’s a call to action. The Savage Mode boxer briefs featured in The Coach print are built for movement, muscle, and unapologetic style. The sculpted fit and bold pattern offer a visual edge, while the high-performance fabric makes them ideal for everyday wear or more intimate settings.
This is gay men’s underwear designed to be seen, felt, and remembered.
The Socks: HARD NEW YORK Classic White Socks
A quiet detail with loud energy. These classic white socks are soft, snug, and designed to complete the look. Whether styled for the gym, the shoot, or the street, they deliver subtle dominance with every step.
The Confidence Layer: AIR C-Ring by Oxballs (Blue)
Maxwell’s go-to foundation piece, the AIR C-Ring by Oxballs, brings the final element of this look into focus. Lightweight and ultra-comfortable, this ring enhances everything you’ve got—while reminding you that confidence often starts beneath the surface. It’s form, function, and raw energy in one sleek detail.
Complete the Look
This isn’t just a photoshoot. It’s a formula for turning the male form into art, turning basics into armor, and turning desire into creative force.
The Coach series invites you to wear more than clothes. It invites you to wear an identity. A mindset. A legacy.
Build the look. Hang the art. Become the icon.
Explore the full HARD NEW YORK collection at hardnewyork.com.